Escape Velocity of Change in an Organization

I was recently measuring how long it took for an idea to move through our organization. I compared several ideas over the last 3 years. I Looked at why some seemed to hit some critical mass and then just take off, while others required constant care and feeding and took a long time to be adopted. Reviewing the changes with my boss, he said there seems to be some escape velocity for ideas in the organization. Of course this made me want to investigate this more. At the suggestion of my boss Bradley Mitchell, I opened up wikipedia and took a look at the definition of escape velocity. This is what I found out:

1. Escape velocity changes depending how far away from the surface you are.
2. Escape velocity decreases with altitude.
3. It is the speed at which an object will not fall back to earth.
4. An object at any speed as long as it has propulsion, can escape the earth’s gravity.
5. If propulsion is removed on an object that is below escape velocity it will fall back to earth.
6. If an object is at or above escape velocity it has enough kinetic energy to “escape.”

There is also a formula that allows us to measure the escape velocity of any object.


G = gravitational constant
M = the mass of the planet or star
r = the distance from center of gravity.

So if we apply this to organizational change we get some interesting observations that seem to be true.
G = Change Constant
M = the size of the organization
r = how close to core values that change are.

So if the organization is large (large M) it will take more velocity to get the organization to change. If the change is far from the changing fundamentally core values of the organization then the escape velocity is smaller than if it profoundly affects core values. This seems to make some sense. I also think we can play with the Change Constant and say that it is not constant but corresponds to how old the organization is. The older an organization the harder it is to change and therefore the escape change velocity is higher.

Let’s look at these principles and see how they might apply to change in an organization. So how can I use escape velocity observations for escape change velocity?

1. The further you are from a profound change to core values the easier the change.
2. Change is easier for smaller changes.
3. To make a change permanent you must achieve the escape change velocity or it will fall back to earth.
4. Adding constant pressure to a change, will eventually make it stick.
5. If a change is launched without enough velocity to escape, it will revert back to its current situation.
6. If a change has enough velocity at launch, it will not need constant pressure to succeed.

As you can see the engineering side of me wants to put an equation to describe how I can help an organization change. But it is never that easy. Human beings are unpredictable and in a large organization with hundreds of individuals it is closer to chaos. The key is to try and determine what things can help control the chaos during the change. Finding the perfect velocity of change for the organization is a combination of the amount of change and the size of the organization.

DWP